We are a Community Engagement Agency that exists to build meaningful and authentic connections between major brands and the Black Diaspora audience in Australia through experiential events. We challenge traditional audience engagement models by focusing on community-driven strategies that use co-design, grassroots collaboration and our deep commitment to community wellbeing to enhance the audience experience. Where engagement is found wanting, we produce in-house events and content to bridge the gap and introduce our audience to new spaces and experiences that enhance their sense of wellbeing.
Reimagining Audience Engagement
Charmaine Hunzwi
Creative Director, Impact Curator
Named by Women's Agenda as one of 2024's Women to Watch in Leadership, Charmaine is the Creative Director of Safe Space Media and living proof that you can close billion-dollar banking deals in the morning and curate cultural revolutions by evening. With over a decade of making corporate Australia and community impact not just coexist but amplify each other, she's mastered the art of turning "that's not how it's done" into "watch me do it anyway."
By day, Charmaine is crafting financial deals. By night (and most weekends), she's curating sold-out galas, producing award-nominated podcasts, and advising the Victorian Government on policies that actually matter to the communities they're meant to serve.
She's the founder of Blacks in Technology Australia, proving tech can be both innovative and inclusive. As President of Incubate Foundation, she's nurturing the next generation of leaders who'll shake things up even more than she has. And as host of "Can We Talk About It?!" - a multi-award-nominated podcast, she's creating space for conversations the mainstream avoids but communities desperately need.She's produced sold-out galas and a film premiere experience that became the first to sell out every screening at MIFF. She's brokered partnerships between brands and communities that actually benefit both sides. She's created platforms, podcasts, conferences, galas, and fashion showcases that don't just celebrate diverse cultures, but actively architect their economic and social value.
Here's what makes Charmaine dangerous (to the status quo): she sees patterns corporate consultants miss, connections policymakers overlook, and opportunities gatekeepers try to keep locked. She translates between worlds: corporate and community, policy and practice, intention and impact, with the fluency of someone who's never had the privilege of choosing just one identity. She's building the infrastructure for a future where diverse voices don't need special programs to succeed, they just need the barriers removed and the resources distributed fairly. Until then, she's the bridge, the bulldozer, and the blueprint.
Corporate Titan. Community Architect. Impact Curator. Podcast Provocateur. Policy Influencer. Charmaine is all of it, unapologetically, and she's just getting started.
