Black Joy Experience

Welcome to our inaugural Australian Open (AO) curated experience! This will be the first of many experiences to come as we are determined to increase the Tennis Fandom and build long-term pathways and pipelines for future tennis players (and fans) in the community!

For Year 1, we are proud to be sponsored by Tennis Australia and Swisse to bring you two experiences to help you enjoy the 2026 Australian Open Season! From Ground Passes to reserved seats, we have made the experiences accessible to all so we can have more Black people enjoy the Happy Slam!

The AO is the first of four of the major Grand Slams of the year, so we have launched the “Rooting for Everybody Black” campaign highlighting the Black players participating in the 2026 AO season for you to learn more, support and keep track of journey in the tennis world. We are blown away by the amazing breadth and calibre of Tennis champions that the AO has brought to our shores and excited to see their journey evolve, not only at the AO, but the 2026 tennis season overall! Although we are saddened by the retirement of Gael Monfils who has brought so much flare and fun to the courts over the years, we are comforted by the excitement of the new kids on the block who are having their AO debut and making waves in the Tennis world! The batton is passed on and the legacy continues!